Here is a very straightforward and relatively simple way for you to brand yourself as an expert to the people who have text mail subscriber list. Keep in mind, the reason why it is important to brand yourself as an expert is because you want the people on your mailing list to take you seriously and to respect what you have to say.
This technique essentially revolves around you sending informative e-mails to the people on your list with relevant links to news and information about the topic that you are attempting to become an expert about. By essentially becoming a news aggregator, as well as by providing some commentary and analysis regarding the news, it will set you apart as being somebody who truly understands the topic and whose thoughts and insights are valuable.
It might make sense to coordinate the sending of an e-mail of this nature when you have several news articles that you can talk about. You may not necessarily want to send an e-mail every single day with what could amount to trivial news. Instead, try to save up for a day when there are several news pieces that you can discuss that have come out over the past week.
Here’s a little bonus — see if you can interview somebody who is already regarded as an expert as it pertains to the topic. The mere fact that you are interacting with this other individual as an equal will immediately boost your own perceived value in the eyes of your e-mail subscribers. Interviewing an expert in whatever niche you are in can go a very long way in building your credibility using the status of the expert to boost your own.
You really have to provide a high level of content to your subscribers while mixing in occasional promotional messages. I have been on lists where I get a new promotion every day. Over time, this will wear on your subscribers and will ultimately result in a lot of unsubscribes. This could be the end of your online business, so you have to be careful how often you promote.
Don’t be afraid to send out a message about what is going in your life and your business. Showing your failures along with your successes will definitely boost your credibility with your subscribers.